Confessions of a Female Founder: Why Socials Can’t Get Enough of Women Building Businesses

Right now, it feels like everyone’s launching a business on their socials. Whether it’s a founder in her kitchen with a printer and some shipping labels, or a duchess launching $15 jars of jam, we’re watching everyone’s business journeys unfold in real time across our feeds. But if you’ve been paying attention, one group in particular has been leading the charge: Women. 

The latest to join this content wave is Meghan Markle’s new podcast, Confessions of a Female Founder. Tapping into the booming podcasting trend, one that’s seen explosive growth in recent years, Meghan’s show is part of a larger movement. But while press headlines might focus on the price tags of her preserves and the royal drama, the bigger story that we should be discussing is this: Female founder content is thriving.

As our MD, Giselle Elsom, recently said when discussing Meghan’s podcast launch:

‍“Founder-led content has exploded on social media, but to truly resonate, authenticity is everything.”

‍(Read the full article in Royal Insider)

‍It’s this authenticity that connects with audiences. Take Rochelle Humes, whose Ladies Who Launch podcast is a massive hit and a personal favourite at our agency. She’s not just interviewing powerful women, she’s letting listeners in on their highs, lows, and everything in between. Grace Beverley of TALA and Shreddy is another standout, using her platform to have meaningful conversations about learning from her business mistakes. Aimee Smale from Odd Muse, meanwhile, has taken a radically transparent approach by sharing her daily business activities, from product choices to team meetings, making her audience feel like an active part of her entrepreneurial journey.

It’s not all about the big names, though. Lucie Macleod, founder of Hair Syrup, brought us along for the ride on Dragon’s Den, sharing every moment - including using her rejection to build amazing exposure for the brand on Tiktok. Jordana Ticia has spent years documenting her journey with her beauty brand on socials before mega influencers Mikayla Nogueira and Golloria posted about her products and garnered massive exposure for the brand. These founders are honest, scrappy, and inspiring. People connect with the behind-the-scenes hustle, and when these founders win, their communities feel like they’ve won too. That kind of momentum isn’t just nice to have, it could lead to a change in the game for women in business.

Let’s face it, the numbers are hard to ignore. Women lead less than 1 in 5 UK companies and receive just 5.8% of all investment. Female founders on social media aren’t just sharing their successes, they’re actively showing their audiences that women are running businesses on their terms, creating the space they deserve, and building communities that back them every step of the way.

Of course, not every founder gets it right. As Giselle pointed out, there’s a fine line between inspiring and out-of-touch. Founder content that’s too polished, curated, or detached from reality can quickly lose its power. People aren’t looking for perfection and when a founder’s content feels like it’s trying too hard to impress, that’s when the connection falters.

If you’re a female founder looking to put yourself out there, go for it. Just remember that authenticity is everything. Be clear on your story, tell it well, and keep it real. And if you want some help making sure your story lands, you know where to find us.