Sanderson Design Group
Through a comprehensive campaign of social media management, influencer content, and brand activations, we wove a colourful and effective campaign.
3.5M+
Video views
1.2M+
Engagements
710K+
Followers
To run full social media management across Instagram, Facebook and Pinterest for the portfolio of brands, including:
- @archivesdg
- @clarkeandclarkeinteriors
- @harlequinfw
- @sanderson1860
- @scionfabrics
- @wmorrisandco
- @zoffanyfw
The Activity
- Fully integrated social media and community management.
- Supporting collaborations, giveaways and influencer campaigns.
- Promoting product and collection launches.
- Supporting Archive’s launch and introducing the brand to a new audience.
- Running all paid social campaigns each month for each brand.
- Ongoing strategy development, working closely with the internal team.
The Brief
- Fully integrated social media and community management across all brands
- Influencer campaigns for Morris & Co. and Sanderson, including organised giveaways with Micaela Sharp and Lauren McDermott
- ‘160 year celebration’ launches across Instagram, Twitter, Facebook & Pinterest
- Strategic support for the rebranding of Style Library to Sanderson Design Group
- Paid social
- Ongoing strategy development
We grew each brand’s audience significantly over our time working with SDG, achieving a total audience growth of over 700k across Instagram and Facebook. Moreover, we supported and built long-lasting relationships with some of the world’s biggest influencers and brands. Some highlights from the last 5 years of working with these incredible brands.
Highlights to include:
- Insights growth across all brands and each brand’s individual growth.
- Rebranding of Style Library to Sanderson Design Group.
- Support across all influencer campaigns with industry experts and influencers like Micaela Sharp, Lauren McDermott, Maro Itoje and Megan Ellaby.
- The ‘160 year celebration’ of Sanderson, launched across Instagram, Twitter, Facebook & Pinterest.
- Supporting the launch of Morris & Co.’s debut paint collection.
- Harlequin’s rebrand to #OWNTHEROOM. This campaign was all about being bold and exploring colour through different designs, most importantly, finding the design that reflects you.
- Numerous campaign activations across the full portfolio.
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