Reiss
In the throng of New York Fashion Week, we crafted on-trend content and co-ordinated events to increase Reiss’ presence in the US market.
The Activity
- Week long activation management, strategy, influencer, building hype
- To create compelling social first content that dominates the feed with an NYC takeover - taking a quintessentially British heritage brand and giving it an American look and feel.
- Working hand in hand with our US office to ensure content was localised.
- Drove impressions and engagement through influencer marketing.
- Developed an intensive content production plan, coordinating between business key stakeholders and wider teams.
- Full social media management.
Planning & Conceptualisation
Truffle undertook a competitor analysis to focus on other fashion, lifestyle and retail brands in the sphere of content that REISS had shown interest in, while utilising our own local knowledge from our Truffle US office to ensure we were executing high quality, trending content across TikTok and Instagram that was relevant for the US market. Pulling together core examples and concepts that aligned with their wider goals for the activation, Truffle used this as inspiration to storyboard our own approach to the content.
Timelines & Production Schedules
Truffle built out an extensive production schedule to facilitate on-the-day shooting and editing due to such a reactive and tight turnaround from the client to ensure as seamless of sign off process as possible.
The Results
Increased social media presence in US market
Through a range of on trend, dynamic content, Truffle successfully amplified the presence of the Reiss brand within the US. A fresh, American look and feel to a heritage British brand. Reactive, on-trend content. Successful coordination of a high profile influencer event. Truffle successfully facilitated a content shoot surrounding the AW24 collection event - generating buzz and PR.
Nothing ventured, nothing gained. Let’s chat.
