London Fashion Week
Julien MacDonald’s designs took the catwalk by storm at London Fashion Week 2022. We ensured their lustre was reflected in a shareable social strategy across 4 platforms.
TikTok video views
Instagram content impressions
Twitter impressions
The Brief
Truffle produced a shareable social media strategy across 4 platforms and live-streamed the Julien Macdonald runway show for London Fashion Week AW23.
This is how Truffle took Julien Macdonald viral, accumulating a total number of 360K TikTok views within 24 hours, and increasing Instagram followers by 27K.
Strategy
We worked closely with Julien Macdonald and his team, producing a teaser plan and social strategy to maximise the impact and reach of the runway show content.
This included launching the TikTok page from scratch and creating consistent content in the run-up to the show, as well as sharing content of celebrities wearing Julien Macdonald to strengthen the brand positioning.
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Nothing ventured, nothing gained. Let’s chat.
