Kimpton Fitzroy
Kimpton Fitzroy wanted their Instagram to feel as refreshing and lively as their hotels. Creating vibrant content and cultivating an audience revived their organic reach.
Instagram impressions in a 7 day time period
Increase in Facebook followers
Average Instagram profile visits per month
The Brief
To completely refresh the social media presence of Kimpton Fitzroy London, specifically on Instagram.
The client wanted to grow the Instagram audience as quickly as possible, exceeding 10K followers and creating a consistent Instagram feed that looked aspirational, bright and inviting.
The Approach
- Monthly photoshoot to capture content for the content calendar
- Managed all engagement across the Instagram and Facebook channels to ensure that people were being responded to and organic conversations were being had
- Created original Instagram Stories to add more interactivity and excitement
- Managed content creation and curation on the social media feeds, specifically creating a brighter and more refined Instagram feed
- Promoted key events (e.g. Afternoon Tea) to encourage excitement and further awareness via competitions
The Feed
We incorporated a lot more user generated content to bring people into the feed and make the hotel look busy and more relatable.
The pictures were edited to be lighter and less warm or dark, in order to create a fresher feed that felt more premium and organised.
We also included pictures taken by our photographer, which focused on different rooms and hotel offerings.
“We’ve been so impressed with the strategic input that Truffle has provided from the very beginning. They nailed the tone of voice and it’s a pleasure seeing all of the planning come to fruition in our feeds, with amazing results.”
Tate Husband,Marketing Director
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