Greenwich Peninsula
Full steam ahead! Through colourful content and community engagement, we put Greenwich Peninsula on the map.
1M+
Overall Engagements
34M+
Impressions
110%
Engagement Rate
The brief
To put Greenwich Peninsula on the map as a key part of the South East London community.
The Strategy
- Fully integrated social media management across 3x platforms: Instagram, Facebook and X
- Optimised social media strategy: content pillars, tone of voice and partnerships
- Community Management
- Live Events coverage
The Activity
- Monthly content day
- Monthly content calendar creation, scheduling and optimising
How we did it
Knowing the goal was to increase awareness and footfall to the area, we implemented a strategy revolved around 5 key pillars:
→ Community
→ Events
→ Art and Design
→ Property
→ Food and Drink
- Created community based and relevant content using videos and images from content days with our production team
- Organically tailored content through key searchable hashtags and tone of voice over a range of social platforms based on specific audience demographics
- Varied but cohesive content types across all 3 platforms, with copy reflective of the audience type
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Nothing ventured, nothing gained. Let’s chat.
