Eylure
Eyelure wanted a TikTok makeover. Our combination of strategic planning and trend-focused content set Eyelure’s audience’s hearts (and lashes) a-flutter.
Growth rate
Growth in views
Growth in likes
The Mission
- Create content that was relevant to audience of Gen Z makeup and beauty enthusiasts
- Post content with intent of increasing organic growth for Eylure
The Results
Eylure has seen an positive growth since Truffle took over - 8.24% (vs Jan 11-May 11)
Content is relatable to both beauty enthusiasts and those who do not do makeup looks/wear lashes
Use of trending sounds/ recreation of trending memes pushes Eylure onto FYP - Laura’s video saw 96% of views come from FYP
Those who are viewing the videos are also engaging and enjoying them - +49.3% growth in likes (Mar 12- May 10)
Real-Time Monitoring
• Supports overview monitoring and monitoring by ad groups
• Supports checking ads with filters: Product/Product Category/Operation System/Ad Status
• Supports data report downloads
Data Metrics
• Total cost
• Impressions
• Clicks
• Conversions / Objectives
• CTR
• CPM
• Purchase
• Registration
Nothing ventured, nothing gained. Let’s chat.
