Cutty Sark
We manage Cutty Sark’s global Instagram and Facebook accounts, producing content with tasting notes of adventure and expertise.
596K+
Impressions
67%+
Audience growth
10.3K+
Video views
The Brief
Truffle Social fully manages Cutty Sark’s global Instagram and Facebook accounts. Goals for this brand is to build awareness, grow both accounts, create seasonal campaigns and influencer partnerships.
The Activity
- Partner and engage with whisky enthusiasts and industry experts to tap into their audiences, increasing credibility and expanding reach.
- Post videos, cocktail recipes, whisky tasting tips, and trivia to provide value and entertainment while subtly promoting brand expertise and lifestyle appeal.
- Invest in boosting Instagram content to get in front of specific demographics, such as whisky enthusiasts or those interested in premium beverages, focusing on regions with high growth potential to maximise brand awareness.
- Continuously create banks of high-quality, seasonal and versatile assets - such as images and short-form videos - allowing regional teams to easily repurpose content to maintain brand consistency.
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New York
London
New York
London
New York
New York
London
New York
London
New York
Nothing ventured, nothing gained. Let’s chat.
