Angostura
We shook up Angostura’s social reach through a cocktail of influencer content, master mixology tutorials, and building awareness of their heritage, products and passion.
Instagram impressions
Facebook engagements
Social engagement improvement
Monthly Brainstorms
We conducted monthly brainstorming sessions with the internal Truffle team to develop content ideas, being mindful of industry trends and key dates, and presenting these ideas to the client for sign off prior to content execution.
Platform Integration and Weekly Updates
We provided continuous updates on concepts and reporting in weekly status meetings. We implemented a sign off process on Sprout with the client to streamline our content calendars.
Social Media Management
This involved meticulous monthly content planning, focusing on industry trends to engage broader social audiences. We strategically leveraged trending and brand heritage content to captivate loyal followers and attract new ones.
Our Mission
For Angostura, we embarked on a social media transformation journey, aimed at reinforcing their position within the bitters and cocktail sphere while also elevating the global presence of their rum range. The challenge was to rejuvenate a brand that had been dormant on social media for an extended period. Through the execution of a dynamic social media strategy, we not only aimed to increase brand awareness but also sought to capture the very essence of Angostura, bringing their extraordinary world to life online.
Previously, Angostura's digital presence was fragmented, with brand assets that were not initially designed with social media in mind being repurposed without a strategy. This approach led to a lackluster presence that failed to resonate with their target audiences. Our mission was to turn this around by creating content that was not only visually engaging but also aligned with the contemporary social media landscape. We needed to ensure that the content reflected the spirit of the Angostura brand, engaging existing followers while attracting new audiences.
Angostura required a global page that could cater to diverse markets with curated content that was both inspiring and relevant. We tackled this by developing a high-quality and social-first content plan that showcased not only their iconic bitters but also highlighted their versatile rum range. The result was a revitalised social media presence that captured the true spirit of the brand, fostering a growing and engaged community of followers.
Nothing ventured, nothing gained. Let’s chat.
